The Winger's slogan "Just Wing It" irritates the heck out of me. I love plays on words just as much as the next advertising slogan sucker but I believe that these plays on words should at least make a modicum of sense in the multiple contexts to which they are referring. Otherwise it is not "play" it is just silly.
I have to pass a large Wingers billboard every time I go into town. And every time it irritates me. In one context Just Wing It obviously refers to "just eat a lot of wings." So far so good. But the other context should make sense with the real meaning of the phrase which is to try something even though you are not properly sure how to carry out the action. And the action referenced to must be the action of eating the wings? I suppose you could have some sort of esoteric conversation as to the proper way to eat wings, but really, eating chicken is not something you have to wing. Most everyone has been doing it since chicken was domesticated around 100,000 years ago (Note: that is not a real fact, I made it up since Grant the archaeologist is not around to ask). This slogan really only makes sense if it is targeting babies with newly erupted teeth or long time vegetarians. People who don't have any recent experience in chicken eating and who may actually not have an idea how to properly execute the action. However, I don't think this is Wingers target audience. In which case the slogan is irritating.
And just as soon as I forget that I'm annoyed at their slogan I make the turn off into town and.... there it is: the actual restaurant. And I'm irritated all over again.
For the love of Pete can someone else please rent that billboard!
